|Publication date: A/W 2018|
Rollacoaster Magazine is a brand new title from the publishers of Wonderland and Man About Town. It focuses on fashion, music and lifestyle in a way sometimes reminiscent of British magazines of the 80’s and early 90’s. Clever without labouring the point; breezy without being brain-dead, Rollacoaster Magazine is an interesting arrival on the UK publishing scene. Lessons learned in not patronizing one’s audience, from the once sacrosanct institution of the English music magazine, have been reinvented and applied for a generation for whom looking cool also means looking good.